Here at LivePartners, our approach to our customers and their privacy is that of complete clarity which starts with a Privacy Policy that uses plain English. We want our customers to have full knowledge of the way their information is collected, used and stored, without getting bogged down in confusing jargon and lengthy small print.
If you are new to LivePartners, or have been with us for a while but haven’t checked back with the T&Cs in ages, it’s important to give this policy a read, making sure you understand everything. As long as you have a LivePartners account with us, It is encouraged that our existing customers regularly check for updates in order to be aware of any possible changes. If we ever make any big changes to the policy, we will get in touch with you and let you know.
By accepting this Privacy Policy, you are confirming that you have fully read and understood how your personal information is used by LivePartners, as set out in this policy.


References in this Privacy Policy to “LivePartners”, “we”, “us” or “our” relate to Global Interactive Marketing On-line Limited, 3rd Floor, Paternoster House, 65 St Paul's Churchyard, London, United Kingdom, EC4M 8AB .
LivePartners determines the purposes and means of processing your information.


For questions regarding your personal information or how we use it, simply get in touch at [email protected]
You can find useful information about how to exercise your rights in the section “Your rights concerning your Personal Data” below.


The personal information (“Personal Data”) about you that we collect includes:
● Information that you provide us during the account registration process for any of our products and services (‘Services’) and any additional information you submit through your use of our Services, for example on any forums, chat rooms, comment sections or in response to quizzes and questionnaires
● Your interactions with our Customer Support Team and Account Managers (e.g. e-mails)
● Details of any transactions you carry out with us, such as payments, withdrawals and wagers
● Details of your participation in our surveys or promotions and your communications through our Services, including our social media channels
● Data from the device you use to access and use Services. For example, mobile network information, location data, IP address, browser type, hardware model, operating system and version, software and unique device identifier
● Your responses to marketing campaigns

INFORMATION THAT WE COLLECT AS YOU USE OUR AD SERVER ● Referrer - browser referrer - the address of the web page (i.e. the URL)

● Date and time of impression and click
● Banner zone/code on which the click was made
● Banner attached to the banner zone
● Affiliate website that owns the banner zone
● Product ID of the banner
● Language - language ISO code, browser language
● Country - country ISO code of the visitor
● Count - the number of impressions and clicks made
● Custom Fields
● Your location information - IP address location


We use the information we collect from you to provide, maintain, protect and improve our Services, to develop new ones and to protect LivePartners and yourself. We also use this information to offer you tailored content, like sending you more relevant promotional offers.
We use your data to:
● Setup, validate and manage your account
● Improve customer support and training
● Verify your identity
● Process payment information
● Communicate account and services information
● Ensure you are using the version of LivePartners that corresponds to your location
● Improve your experience with the website, offering a product and service relevant to your interests. This is necessary for the purpose of our legitimate interests in delivering or presenting relevant content to our customers.
● Promote marketing and events (unless you decide to withdraw your consent to it, which you can do through your account. Please allow up to 48 hours for any changes you make to your marketing preferences to be fully processed.)
● Evaluate and manage any risks to our business
● To research and diagnose our internal system issues, develop and improve our websites and their features
● Uphold licensing and legal obligations, such as Responsible Gambling, Anti Money Laundering, Age Verification, Prevention of Fraud and to ensure the integrity of sporting events
● Other purposes: We may be required to use and retain personal information for loss prevention and to protect our rights, privacy, safety, property or those of other persons in accordance with our legitimate interests
Please note that, unless you give us your written consent prior and/or you do not opt out to marketing communications, we will process personal data for marketing purposes as we see necessary for the purpose of our legitimate interests in promoting our products and services.


We will advise you if you choose to exercise any of your rights under the General Data Protection Regulation, including:
● Withdrawing your previously granted consent, however, this will not invalidate any previously consented processes
● Lodging a complaint with any relevant Supervisory Authority
● Access to your Personal Data that we hold or process
● The correction of any Personal Data that is incorrect or out of date
● The erasure of any Personal Data that we process, when there is no compelling reason to continue processing it
● Restricting the processing of your Personal Data in certain circumstances
● Right to data portability, that enables you to ask us to provide you or another company you nominate with some of your Personal Data
● The right to object to any processing data where we are doing it for our own legitimate interests, although we may continue to process your data when there are compelling legitimate grounds or in connection with any legal claims
● The right not to be subject to a decision made entirely by an automated process This means you can request that we involve a person in the decision-making process


We may also collect information about you from third parties, such as our partners, service providers and publicly available websites, in order to comply with our legal and regulatory obligations. This keeps the data up-to-date and accurate, provides you with products and services relevant to your interests and improves your experience.


We may share your personal information with the following organisations to comply with our legal and regulatory obligations:
● Law enforcement agencies, regulators and other authorities
● Credit reference agencies
● Fraud prevention agencies
● Identity verification agencies
● Sports governing bodies
● Organisations that introduce you to us
● Third parties you ask us (or permit us) to share your data with


We will ensure that your Personal Data is protected and only used for reasonable purposes. We will store your data as long as you remain a customer with us.
If you stop being a customer with us, we will keep your data for the minimum length of time required to fulfil any purpose set out in this policy and any relevant legal or regulatory obligations.
For the unregulated jurisdictions, where we are not subject to legal or regulatory requirements and we do not have any risk management reason for retaining your information for a longer period, your information will not be kept for longer than 7 years after your account is closed. Please note that we may be required in certain circumstances to retain your information indefinitely (for example under our procedures on responsible gambling and self- exclusion). We will take all necessary steps to ensure that the privacy of information is maintained for the complete period of retention.


We understand that online security and data protection is an area of vital importance for all of our customers, so it is important to us that you have confidence in the security of your personal details before you register an account. We are committed to employing security measures to protect your information from access by unauthorised persons and to prevent accidental or unlawful processing, disclosure, destruction, loss, alteration and damage. Our technological security solutions are very advanced and are governed by a mature framework.
Our approach is focused on preventing risks. In order to help us in this regard, we adopt robust procedures and technologies to reduce the impact of any potential incidents. As the security of some communications via the internet are not completely secure, we cannot guarantee the complete security of any information that you disclose using your internet connection. You accept the internet security implications of using the internet and LivePartners will accept no liability for any direct, consequential, incidental, indirect and punitive losses or damages arising out of such an occurrence.
Changes to our Privacy Policy
We may update this policy from time to time, so please review it frequently. If any material changes are made to this Privacy Policy we will use reasonable endeavours to inform you in advance by email, notices on our website or other agreed communications channels. We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective.
We will not enforce material changes to the Privacy Policy without your express consent. If you do not accept the changes to the Privacy Policy, or fail to accept the changes in time, we may not be able to continue providing you with some or all products and services.


LivePartners is within its rights to use cookies in order to improve our services.
Cookies may be used as a means of collecting information from a web server for the above purposes following a customer's use of the website. If you register with us, or if you continue to use the Website, you agree to our use of cookies.
Information is contained by cookies that are transferred to your computer's hard drive. This information helps us to improve the website and deliver a superior and more personalised service. Some of the cookies we use are essential for the website to operate.
If you wish to delete any cookies already stored on your computer or stop cookies that keep track of your browsing patterns on the website, you can do so by deleting your existing cookies and/or altering your browser's privacy settings to block cookies (this process varies depending on which browser you are using).
If you would like more information on how to do this, please visit Please note that deleting our cookies or disabling our future cookies means that you may not be able to access certain areas or features of the website.
Please note that additional information with regards to Cookies is also in our Terms and Conditions.

This Privacy and Cookie Policy were last updated on 06th of April 2021

Contact Us


1 Boundary Row
London, SE1 8HP
United Kingdom